Dori Fern

Dori Fern

Editorial Dir./ Content Strategist

Digital media expert with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.

  • 20
    stories
  • 10K
    words
20
stories for
15
publications
Dori Fern's stories for
Show all
Prevacid24hr com 1 21 14 article
prevacid24hr.com

Prevacid24HR

Assignment: Developed content strategy for Novartis digestive health brand's eCRM program.
Client objective: Create sales incentive and build loyalty with coupon-and-content based programming.
2013 MM&M Award Finalist for Best Multi-Channel Campaign