Dori Fern

Dori Fern

Editorial Dir./ Content Strategist

Digital media expert with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.

  • 20
    stories
  • 10K
    words
20
stories for
15
publications
Dori Fern's stories for
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Open uri20140409 16696 1evw84w article
The Content Strategist

7 Keys to Great SEO For Content Marketers | The Content Strategist, by Contently

7 Keys to Great SEO For Content Marketers | The Con...

Open uri20140317 26608 80a5xd article
The Content Strategist

20 Brand Publishing Predictions for 2014 | The Content Strategist

20 Brand Publishing Predictions for 2014 | The Cont...

Nola 01 21 14 eat drink section relaunch article
nola.com

Advance Digital - Nola Food & Dining Section

Assignment: Created food & dining content strategy for Advance Digital's 12 local sites

Client objective: Scale resources and opportunities to drive growth in this key vertical.

Burlington home page 12 26 13 article
burlingtoncoatfactory.com

Burlington Coat Factory

Assignment: Led content strategy for Burlington Coat Factory site refresh with Blast Radius digital agency team.

Client objective: improve usability, expose more site content, contemporize the visual display and boost conversion primarily using existing assets.

Djz home article
DJZ.com

DJZ

Assignment: Managing Editor for electronic dance music site from founder of Turntable.fm. Improved editorial ops and standards; trained & mentored editors, reevaluated roles.

Client objective: Maximize limited resources and optimize editorial quality and output.

Newyork com home article
NewYork.com

NewYork.com

Assignment: EIC of commerce and content travel & entertainment portal. Hired, managed, trained staff & freelance writers, produced & launched over 500 content pages in less than three mths

Client Objective: Create a destination e-commerce site for tourists and locals.

Truth in aging article
truthinaging.com

Truth In Aging

Assignment: Lead Editor for natural beauty and skincare e-commerce site. Instituted new editorial processes & standards.

Client objective: Boost editorial quality and operations to drive better conversion and SEO ranking.

Prevacid24hr com 1 21 14 article
prevacid24hr.com

Prevacid24HR

Assignment: Developed content strategy for Novartis digestive health brand's eCRM program.
Client objective: Create sales incentive and build loyalty with coupon-and-content based programming.
2013 MM&M Award Finalist for Best Multi-Channel Campaign

Chief everything officer article
aol.com

Chief Everything Officer (CEO)

Assignment: Develop entire editorial framework & programming for a pre-social media spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.

Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."

Masha hamilton headshot article
truthinaging.com

The Skin Care Routine That Saved Masha Hamilton in Afghanistan

Skin Care Saved Afghanistan-Based Journalist Masha Hamilton

Open uri20140115 14338 2j9hhf article
adweek.com

It Takes Women to Know Women | Adweek

It Takes Women to Know Women | Adweek

stylelist.com

Curly Hair Care Guide

Curly Hair Care Guide

Open uri20140115 14338 13db0xl article
NewYork.com

My New York: Mamma Mia! Star Judy McLane - September 18, 2012 ...

Sep 18, 2012 ... My New York: Mamma Mia! Star Judy McLane. By Dori Fern. Share. For the Mamma Mia! star, the best part of her lead role on Broadway isĀ ......

Open uri20140115 11356 1kx9ry8 article
TueNight

My Passion for Purple: Prince, Donny and Me | Tue Night

My Passion for Purple: Prince, Donny and Me | Tue N...

Stringio article
THIRTEEN

Latke Love: One New Yorker's Triumphant Quest for the Perfect ...

Latke Love: One New Yorker's Triumphant Quest for t...