Dori Fern

We help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
Fabrick
Neustar Fabrick™ is a unified identity ecosystem that powers our marketing solutions and services providing sustainable connections between brands, publishers, and consumers. Fabrick accelerates marketing performance across online and offline channels in a privacy-first, post-cookie world.
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Produced and oversaw the development of all website, contest collateral, and video content for marketing analytics awards program, The ANA Genius Awards, presented by Neustar, from 2019-2021.

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Assignment: Created food & dining content strategy for Advance Digital's 12 local sites

Client objective: Scale resources and opportunities to drive growth in this key vertical.

Assignment: Led content strategy for Burlington Coat Factory site refresh with Blast Radius digital agency team.

Client objective: improve usability, expose more site content, contemporize the visual display and boost conversion primarily using existing assets.

Assignment: Managing Editor for electronic dance music site from founder of Turntable.fm. Improved editorial ops and standards; trained & mentored editors, reevaluated roles.

Client objective: Maximize limited resources and optimize editorial quality and output.

Assignment: EIC of commerce and content travel & entertainment portal. Hired, managed, trained staff & freelance writers, produced & launched over 500 content pages in less than three mths

Client Objective: Create a destination e-commerce site for tourists and locals.

Assignment: Lead Editor for natural beauty and skincare e-commerce site. Instituted new editorial processes & standards.

Client objective: Boost editorial quality and operations to drive better conversion and SEO ranking.

Assignment: Developed content strategy for Novartis digestive health brand's eCRM program.
Client objective: Create sales incentive and build loyalty with coupon-and-content based programming.
2013 MM&M Award Finalist for Best Multi-Channel Campaign

Assignment: Develop entire editorial framework & programming for this 2006, pre-social media, spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.

Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."

Results: Program surpassed all page view and engagement expectations and led to my permanent hire as Sr Programming Manager of Aol Living and Food

Skin Care Saved Afghanistan-Based Journalist Masha Hamilton

Sep 18, 2012 ... My New York: Mamma Mia! Star Judy McLane. By Dori Fern. Share. For the Mamma Mia! star, the best part of her lead role on Broadway is ......

My Passion for Purple: Prince, Donny and Me | Tue N...