Digital media expert with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.
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Assignment: Created food & dining content strategy for Advance Digital's 12 local sites
Client objective: Scale resources and opportunities to drive growth in this key vertical.
Assignment: Led content strategy for Burlington Coat Factory site refresh with Blast Radius digital agency team.
Client objective: improve usability, expose more site content, contemporize the visual display and boost conversion primarily using existing assets.
Assignment: Managing Editor for electronic dance music site from founder of Turntable.fm. Improved editorial ops and standards; trained & mentored editors, reevaluated roles.
Client objective: Maximize limited resources and optimize editorial quality and output.
Assignment: EIC of commerce and content travel & entertainment portal. Hired, managed, trained staff & freelance writers, produced & launched over 500 content pages in less than three mths
Client Objective: Create a destination e-commerce site for tourists and locals.
Assignment: Lead Editor for natural beauty and skincare e-commerce site. Instituted new editorial processes & standards.
Client objective: Boost editorial quality and operations to drive better conversion and SEO ranking.
Assignment: Developed content strategy for Novartis digestive health brand's eCRM program.
Client objective: Create sales incentive and build loyalty with coupon-and-content based programming.
2013 MM&M Award Finalist for Best Multi-Channel Campaign
Assignment: Develop entire editorial framework & programming for a pre-social media spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.
Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."
Skin Care Saved Afghanistan-Based Journalist Masha Hamilton
Sep 18, 2012 ... My New York: Mamma Mia! Star Judy McLane. By Dori Fern. Share. For the Mamma Mia! star, the best part of her lead role on Broadway is ......
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