Writer, editor, and marketing strategist who has worked for a wide range of publishers, media companies, top agencies, and brands, from tech to food and CPG, and more. Mentor and community volunteer.
We help clients know everything they can about their customers and prospects, deliver exceptional customer experiences, and know if their marketing worked and how to make it better.
Neustar Fabrick™ is a unified identity ecosystem that powers our marketing solutions and services providing sustainable connections between brands, publishers, and consumers. Fabrick accelerates marketing performance across online and offline channels in a privacy-first, post-cookie world.
Produced and oversaw the development of all website, contest collateral, and video content for marketing analytics awards program, The ANA Genius Awards, presented by Neustar, from 2019-2021.
7 Keys to Great SEO For Content Marketers | The Content Strategist, by Contently
7 Keys to Great SEO For Content Marketers | The Con...
20 Brand Publishing Predictions for 2014 | The Content Strategist
20 Brand Publishing Predictions for 2014 | The Cont...
Advance Digital - Nola Food & Dining Section
Assignment: Created food & dining content strategy for Advance Digital's 12 local sites
Client objective: Scale resources and opportunities to drive growth in this key vertical.
Burlington Coat Factory
Assignment: Led content strategy for Burlington Coat Factory site refresh with Blast Radius digital agency team.
Client objective: improve usability, expose more site content, contemporize the visual display and boost conversion primarily using existing assets.
Assignment: EIC of commerce and content travel & entertainment portal. Hired, managed, trained staff & freelance writers, produced & launched over 500 content pages in less than three mths
Client Objective: Create a destination e-commerce site for tourists and locals.
Truth In Aging
Assignment: Lead Editor for natural beauty and skincare e-commerce site. Instituted new editorial processes & standards.
Client objective: Boost editorial quality and operations to drive better conversion and SEO ranking.
Assignment: Developed content strategy for Novartis digestive health brand's eCRM program.
Client objective: Create sales incentive and build loyalty with coupon-and-content based programming.
2013 MM&M Award Finalist for Best Multi-Channel Campaign
Chief Everything Officer (CEO)
Assignment: Develop entire editorial framework & programming for this 2006, pre-social media, spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.
Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."
Results: Program surpassed all page view and engagement expectations and led to my permanent hire as Sr Programming Manager of Aol Living and Food
The Skin Care Routine That Saved Masha Hamilton in Afghanistan
Skin Care Saved Afghanistan-Based Journalist Masha Hamilton
My New York: Mamma Mia! Star Judy McLane - September 18, 2012 ...
Sep 18, 2012 ... My New York: Mamma Mia! Star Judy McLane. By Dori Fern. Share. For the Mamma Mia! star, the best part of her lead role on Broadway is ......
My Passion for Purple: Prince, Donny and Me | Tue Night
My Passion for Purple: Prince, Donny and Me | Tue N...