Dori Fern

Dori Fern

Editorial Dir./ Content Strategist

Digital media and marketing pro with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.

  • 19
    stories
  • 9.7K
    words
19
stories for
14
publications
Dori Fern's stories for
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Burlington home page 12 26 13 article
burlingtoncoatfactory.com

Burlington Coat Factory

Assignment: Led content strategy for Burlington Coat Factory site refresh with Blast Radius digital agency team.

Client objective: improve usability, expose more site content, contemporize the visual display and boost conversion primarily using existing assets.