Digital media expert with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.
Assignment: Develop entire editorial framework & programming for a pre-social media spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.
Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."