Digital media and marketing pro with 15+ years experience creating dynamic, cross-platform, social storytelling for brands. Editorial director & content strategist. Award-winning latke maker.
Assignment: Develop entire editorial framework & programming for this 2006, pre-social media, spotlight on "real women" for Dove (Unilever)-sponsored contest & microsite.
Client objective: Build engagement around the stories of five winning women, each with distinct expertise at home, who "do it all, and do it well."
Results: Program surpassed all page view and engagement expectations and led to my permanent hire as Sr Programming Manager of Aol Living and Food